At the moment I´m the Head of Research & Usability at RYANAIR.

I started my career in the field of physical education. At the time that was my choice because I have always loved sports and actually practiced professional andebol in the team of Academica de Coimbra for 13 years. So I took my bachelors in Basic Education Teachers - Branch of Physical Education with the aim of teaching groups of children and inspire them to love sports as I do.

Along the way, I missed the technology in my day-to-day work. I attended some minor courses in digital photography and in Online Marketing, but that wasn’t enough. So I decided to go back to College and redirect my carrer to a field where I could work in the field but still work closely with groups of people and understand the user’s needs. Luckily, in early 2012 I ran across the Professional Master in Human Computer Interaction that was going to kick off in my city and I didn’t hesitate in applying.

Being a Professional Master, I had the opportunity of work closely with a few companies and actually build prototypes based in user testing and user centered design for them. This was great, in each project I would be even more certain that User Experience is what I want to do for a living. Understanding the user’s needs, designing for them and solving usability problems is something that I really love doing.

My goal in UX is to help people truly enjoy the world around them.


Master in Human-Computer Interaction (HCI)

Bachelor in Basic Education Teachers - Branch of Physical Education


Head of UX Research & Usability @ RYANAIR (Present)

Senior UX Researcher @ RYANAIR (8 months)

UX Researcher @ RYANAIR (1 year and 5 months)

I was a teacher from 2008 to 2014

"The user is not like me"   - HCI mantra


© 2017 Rui Pereira. All Rights Reserved.

Living in the amazing Dublin.


Tel: +353 83 4408738

Skype: rui.j.pereira

Linkedin: Rui Pereira